Things happen the way they are divinely designed to happen. If I had to do this all over again, I don’t believe I would change anything. “One go-to affirmation I have is, I am worthy of true happiness. Jesseca is extremely proud of the brand’s trajectory and would take the same route if she had to repeat her life. Kaleidoscope is one of the fastest-growing hair care brands in the industry today, and it’s predicted to double in size with inventory in retail chains such as CVS, Walgreens, and Rite Aide, to name a few. And because of these testimonies, Kaleidoscope has sold millions of products since its debut. Many men and women sing Kaleidoscope products praises and attribute their healthy hair growth to the miracle drops. I felt the responsibility of being an example of a true leader.” And a true leader she is. I felt like I had to overcome it there were so many people watching and depending on me. That experience bought out a fire from deep inside. I’m sure you could imagine how defeating that must have felt. It took months to get things back straight. “Not even six months after branching out on my own and opening a Kaleidoscope hair studio, we experienced a fire that took 90% of everything I had built down in a matter of minutes. Times were far from easy, but this NOLA (New Orleans, Louisiana) girl persevered. She let her talent guide her and eventually opened up a local salon. She vividly remembers practicing her beautician skills on her father as she would often comb her dad’s hair and strategically place barrettes on his tresses to form the perfect style. Jesseca, whose top hair tips consist of using Kaleidoscope miracle drops daily and keeping her ends trimmed regularly, began her coiffeuse journey at a young age. We try to keep our hand on the pulse of what’s happening in pop culture and in the hair industry.” We aren’t afraid of taking risks we hop on anything trending as quickly as possible.
Kaleidoscope is considered to be a very disruptive brand. “I think my authenticity contributed to my success it bleeds throughout the culture of the brand.
From cleverly jumping on the coattail of Kanye West’s song Come to Life and spinning it into a Kaleidoscope promotion to creating a Kaleidoscope parody of Cardi B and Megan Thee Stallion’s WAP video, Jesseca has conquered the social media algorithm. When asked what contributed to her success, she boldly claimed that being true to who she is and keeping up with pop culture are the keys to Kaleidoscope’s notoriety. Our focus is making people feel unapologetically and authentically beautiful, in whichever way that may look.”
We welcome every hair texture, no matter what that person identifies as. Kaleidoscope as a brand understands that people are not just one way! We try our best to represent all people by being inclusive in our brand culture. I think that in business, these things make me relatable to the consumer. These are all just pieces of who I am as a whole being. I am a gay, Black female entrepreneur, but I am also curvy, colorful, curse a little bit. As a black, openly gay female CEO, Jesseca lives her vibrant life out loud with no regrets. Jesseca Harris-Dupart, also known as “Da Real BB (Big Booty) Judy” to the social media world, is a force to be reckoned with. From her meek beginnings as a teen mother who was once homeless, to owning a local beauty salon that succumbed to a fire, then birthing a beauty empire that is steady on the rise – this girl boss possesses the ultimate come-up story, and I got the details about this story from the woman herself. If “started from the bottom now we’re here” were a person, it would resemble Jesseca.
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